Duration
- 6 Months
- 75 hrs (Once in a week)
Application Fee
₹5,000 + GSTProgramme Fee
₹85,000 + GST* No-Cost EMI Available *
Eligibility
Diploma (10+2+3)/ Bachelor’s Degree or equivalent (10+2+3 or 10+2+4)/ 2 Years Master’s Degree or Equivalent/ from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.
2 years of work experience after completion of qualifying education
Participants who fulfil the above criteria but are not working currently are also eligible for the programme.
Overview
Led by industry experts and renowned faculty, this immersive certificate programme enhances your proficiency in product innovation, brand strategy, and market dynamics, ensuring you stay ahead in the competitive landscape. This programme combines cutting-edge insights with real-world applications, equipping leaders to navigate dynamic markets. Elevate your leadership in the realm of Product and Brand Management with a distinctive curriculum.
Free Personalised Career Counseling
Who Should Attend
Entrepreneurs/Program/Product Managers:
2+ years experience, enhancing product strategy for business growth.
Executives:
Develop a strategic mindset with a focus on product strategy for expansion.
Cross-functional Professionals:
Elevate expertise in product development, management, and strategy roles. Open to cross-functional professionals involved in the product life cycle.
Assessment
The course includes regular assessments such as quizzes, assignments, case studies, and other objective/subjective evaluations.
70% with the Continuous module Quiz/exercises and the successful completion of Mandatory Assignments.
- 20% Attendance
- 10% Behavioural & Discipline
(Mandatory overall Attendance to get Completion Certificate: 60% and above. If it is below 60% then only Participation Certificate will be given)
- Course Objectives
- Highlights
- Learning Outcomes
- Programme Benefits
Course Objectives
Develop a robust understanding of key product management and branding concepts.
Acquire expertise in applying concepts such as NPD, Brand Building, Corporate Branding, and Services Branding for effective growth assessment.
Gain skills to measure the financial impact of NPD and branding initiatives, enhancing strategic decision-making.
Master the implementation of advanced product and branding strategies, ensuring a competitive edge in the marketplace.
Equip professionals with the knowledge and skills for successful execution of strategic product and branding initiatives in today's dynamic business environment.
Pedagogy
Course Completion Certificate
Course Participation Certificate
Course Structure
- Session1: Introduction to Product and Product Management Strategies, Framework to Analyze Product
- Session 2: Product Manager: Roles & Responsibilities
- Session 3: Fundamentals of Product Analytics: Product Ideation and Validation, A/B testing, Use of Teachniques appropriate for Ideation, Theory and Methods, Product Design
- Session 4: Market Research and Analysis for the Product Development, various techniques and methods
- Case/Exercise/Quiz: To be provided
- Session 5: Agile and Scrum in Product Launch of a Product, Process of Launching a Product, Theories and Techniques of Product Launch
- Session 6: Developing a Go to Market: Digital Strategies and Platform strategy: Strategy for the Product
- Case/Exercise/Quiz: To be provided
- Session 7: Building Strategies for the Product during the Growth, Maturity and Decline Phase
- Guest Faculty Session
- Session 8: Product Pricing, Release and Backlog Management
- Mandatory Assignment: Product Exercise Submission, Individual Evaluation and Feedback by Instructor on: Successful submission/Revision Required
- Case/Exercise/Quiz: To be provided
- Session 9: Introduction to Branding, what is Branding and Why it is important to Brand? What is Branded? Theories on Branding
- Session 10: Brand Positioning: Different Theories on Brand Positioning and their applications
- Session 11: Brand Elements and Its importance in the overall branding process, Models and Applications, Techniques
- Session 12: Branding and Branding Strategies; Different types of strategies and their applications
- Session 13: Measuring the Brand Equity, System of Measuring Brand Equity
- Case/Exercise/Quiz: To be provided
- Session 14: Managing Brand Over Time, Process and Techniques of Doing so
- Session 15: Managing Global Brands, Theories of Global Branding
- Session 16: Branding and Storytelling
- Case/Exercise/Quiz: To be provided
- Mandatory Assignment: Branding Exercise Submission, Individual Evaluation and Feedback by Instructor on: Successful submission/Revision Required
Fee Structure
* No-Cost EMI Available *
| Total Course Fee | Installment 1* | Installment 2* |
| ₹85,000 + GST |
₹45,000 To be paid within 7 days after receiving the offer from the institute |
₹40,000 To be paid within 30 days from the registration fee paid date |
Refund Policy:
There is no Refund on Course Fees once the course begins. Prior to course commencement, if a student requests for a refund, the Registration Fees are deducted and the remaining amount is refunded.
Admission Journey
