Executive Development Programme in Strategic Marketing Management

Duration

8 to 9 Months
93 hrs online
2 hrs offline

Application Fee

₹5,000 + GST

Programme Fee

₹90,000 + GST
* No-Cost EMI Available *

Eligibility

For Indian Participants - Graduates (10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.

For International Participants – Graduation or equivalent degree from any recognized University or Institution in their respective country.

Minimum of at least 2 years of work experience.

Overview

This intensive certificate programme equips professionals with advanced skills, fostering strategic thinking and tactical execution in the dynamic realm of marketing. Delivered by industry experts and renowned faculty, this programme empowers leaders to navigate and excel in today's complex business landscape. Elevate your marketing acumen with unparalleled expertise.

Download Brochure

Free Personalised Career Counseling

I here by authorize IIM Kashipur to contact me.

Who Should Attend

Working executives:

in B2B and B2C domains, spanning diverse sectors like hotel and hospitality, IT, consulting, retail, and more.

Entrepreneurs:

managing family businesses or startups, providing essential skills for sustainable growth.

Professionals:

in banking, insurance, real estate, and related fields, offering a comprehensive understanding of industry dynamics.

Assessment

The course includes regular assessments such as quizzes, assignments, case studies, and other objective/subjective evaluations.

Attendance Criteria: Mandatory 50% attendance

Qualifying criteria for assessments: 50%

Course Objectives
Highlights
Learning Outcomes
Programme Benefits

Program Director

Prof. (Dr.) Somnath Chakrabarti

Know More

Course Objectives

Gain a deep understanding of corporate-level strategies for sustainable growth, defining mission, setting goals, and specifying corporate development.

Develop expertise in crafting effective marketing strategies at business-unit and product-market levels.

Foster the ability to synthesize market knowledge into actionable plans, aligning organizational goals with market demands.

Enhance strategic decision-making by examining opportunities and risks in growing markets, ensuring effective resource utilization.

Enable executives and entrepreneurs to connect with recent developments in Strategic Marketing Management, linking organizational and marketing strategies for informed decision-making.

Highlights

Certificates for Participation and Successful Completion of the course

In-campus Immersion Opportunity

In-depth Insights from Esteemed IIM Kashipur Faculty

Industry-Driven Learning with Expert Guest Lecturers

Robust Industry Engagement in Program Curriculum

Cutting-edge Research Integration for Practical Insights

Learning Outcomes

Develop and implement strategic marketing plans with a deep understanding of market dynamics and consumer behavior.

Utilize advanced analytical frameworks to identify market opportunities and formulate innovative marketing strategies for sustainable business growth.

Leverage digital tools and emerging technologies for optimized marketing campaigns and enhanced brand presence.

Demonstrate strategic leadership by aligning marketing initiatives with organizational goals, fostering collaboration, and resource management.

Integrate market research insights to make informed decisions for effective global marketing in diverse contexts.

Apply ethical and socially responsible marketing practices, managing reputational risk and adhering to industry standards.

Programme Benefits

Immerse in expert-led course content at IIM Kashipur

Strategize effectively with market-driven insights

Tailor targeting strategies for niche, mass, and growth markets

Master impactful sales techniques

Hands-on learning through case studies and simulations

Showcase knowledge in group presentations

Experience on campus immersion for networking and certificate Distribution

Program Director

Prof. (Dr.) Somnath Chakrabarti

Know More

Pedagogy

Interactive sessions led by esteemed IIM faculty

Illuminating case studies for practical insights

Engaging class exercises for hands-on learning

Application-focused approach for workplace relevance

Course Completion Certificate

Course Participation Certificate

Course Structure

Mandatory attendance for the course is 50%

Three Levels of Strategy
Marketing’s Role in Formulating and Implementing Strategies
Corporate Strategy Decisions and Their Marketing Implications
Allocating Corporate Resources
Sources of Synergy
Strategic Decisions at the Business-Unit Level
How Do Businesses Compete?
How Do Competitive Strategies Differ from One Another?
Deciding When a Strategy is Appropriate

Diffusion of Innovations
Developing Marketing Strategy: Customers, Segmentation and Target Marketing
Service Strategies and Policies
Consumer Buying Behavior Key Concepts

Marketing Strategies for New Market Entries
New Market Entries
Introducing New Market Offerings
Addressing Competition and Driving Growth
Share Growth Strategies for Followers
Strategies for Mature and Declining Markets

Consumer Behavior in Global Marketing Context
Product Strategies in Global Marketing Context
Global Integrated Marketing Communications

Effective Sales Techniques
Analyzing Business Markets (B2B)

Marketing Analytics and Integrated Strategy Explanatory Analytics for customer behavior
Summarize Marketing Data Customer Engagement
Product Analytics
Pricing Analytics
Measuring Customer Responses
Calculating Consumer Value

Fee Structure

Application Fee: ₹5000 + GST

Programme Fee (Inclusive of Offline Classes): ₹90,000 + GST

* No-Cost EMI Available *

Total Course Fee	Installment 1*	Installment 2*
₹90,000 + GST	₹45,000 To be paid within 7 days after receiving the offer from the institute	₹45,000 To be paid within 30 days from the registration fee paid date

* Installment amount doesn't include 18% GST.

Campus immersion is mandatory and free for all enrolled students, students can attend this virtually. For physical immersion at the campus travel and lodging costs will be managed by the student.

Refund Policy:

There is no Refund on Course Fees once the course begins. Prior to course commencement, if a student requests for a refund, the Registration Fees are deducted and the remaining amount is refunded.