Executive Development Programme in
Strategic Marketing Management

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Duration

  • 8 to 9 Months
  • 93 hrs online
  • 2 hrs offline

Application Fee

₹5,000 + GST

Programme Fee

₹90,000 + GST
* No-Cost EMI Available *

Eligibility

For Indian Participants - Graduates (10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.

For International Participants – Graduation or equivalent degree from any recognized University or Institution in their respective country.

Minimum of at least 2 years of work experience.

Overview

This intensive certificate programme equips professionals with advanced skills, fostering strategic thinking and tactical execution in the dynamic realm of marketing. Delivered by industry experts and renowned faculty, this programme empowers leaders to navigate and excel in today's complex business landscape. Elevate your marketing acumen with unparalleled expertise.

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Who Should Attend

Working executives:

in B2B and B2C domains, spanning diverse sectors like hotel and hospitality, IT, consulting, retail, and more.

Entrepreneurs:

managing family businesses or startups, providing essential skills for sustainable growth.

Professionals:

in banking, insurance, real estate, and related fields, offering a comprehensive understanding of industry dynamics.

Assessment

The course includes regular assessments such as quizzes, assignments, case studies, and other objective/subjective evaluations.

  • Attendance Criteria: Mandatory 50% attendance
  • Qualifying criteria for assessments: 50%
  • Course Objectives
  • Highlights
  • Learning Outcomes
  • Programme Benefits

Program Director

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Prof. (Dr.) Somnath Chakrabarti
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Course Objectives

Gain a deep understanding of corporate-level strategies for sustainable growth, defining mission, setting goals, and specifying corporate development.

Develop expertise in crafting effective marketing strategies at business-unit and product-market levels.

Foster the ability to synthesize market knowledge into actionable plans, aligning organizational goals with market demands.

Enhance strategic decision-making by examining opportunities and risks in growing markets, ensuring effective resource utilization.

Enable executives and entrepreneurs to connect with recent developments in Strategic Marketing Management, linking organizational and marketing strategies for informed decision-making.

Program Director

image
Prof. (Dr.) Somnath Chakrabarti
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Pedagogy

Interactive sessions led by esteemed IIM faculty
Illuminating case studies for practical insights
Engaging class exercises for hands-on learning
Application-focused approach for workplace relevance

Course Completion Certificate

Course Participation Certificate

Course Structure

Mandatory attendance for the course is 50%

  • Three Levels of Strategy
  • Marketing’s Role in Formulating and Implementing Strategies
  • Corporate Strategy Decisions and Their Marketing Implications
  • Allocating Corporate Resources
  • Sources of Synergy
  • Strategic Decisions at the Business-Unit Level
  • How Do Businesses Compete?
  • How Do Competitive Strategies Differ from One Another?
  • Deciding When a Strategy is Appropriate

  • Diffusion of Innovations
  • Developing Marketing Strategy: Customers, Segmentation and Target Marketing
  • Service Strategies and Policies
  • Consumer Buying Behavior Key Concepts

  • Marketing Strategies for New Market Entries
  • New Market Entries
  • Introducing New Market Offerings
  • Addressing Competition and Driving Growth
  • Share Growth Strategies for Followers
  • Strategies for Mature and Declining Markets

  • Consumer Behavior in Global Marketing Context
  • Product Strategies in Global Marketing Context
  • Global Integrated Marketing Communications

  • Effective Sales Techniques
  • Analyzing Business Markets (B2B)

  • Marketing Analytics and Integrated Strategy Explanatory Analytics for customer behavior
  • Summarize Marketing Data Customer Engagement
  • Product Analytics
  • Pricing Analytics
  • Measuring Customer Responses
  • Calculating Consumer Value

Fee Structure

Application Fee: ₹5000 + GST
Programme Fee (Inclusive of Offline Classes): ₹90,000 + GST

* No-Cost EMI Available *

Total Course Fee Installment 1* Installment 2*
₹90,000 + GST

₹45,000 To be paid within 7 days after receiving the offer from the institute

₹45,000 To be paid within 30 days from the registration fee paid date

* Installment amount doesn't include 18% GST.
Campus immersion is mandatory and free for all enrolled students, students can attend this virtually. For physical immersion at the campus travel and lodging costs will be managed by the student.

Refund Policy:

There is no Refund on Course Fees once the course begins. Prior to course commencement, if a student requests for a refund, the Registration Fees are deducted and the remaining amount is refunded.

Admission Journey

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+91 9768378076